Upwork is a marketplace that connects businesses with freelancers and clients. The Work Management team within the Payments business unit wanted to drive bonus revenue by increasing adoption and average bonus size.

I redesigned and tested preset bonus prompts displayed at contract completion, anchoring clients to relevant bonus amounts. I then explored alternative design solutions, diving deep into user research and analysis to further assess the viability of this revenue lever.

A three-way segmented, two-cell quantitative test uncovered lower adoption rates but offered valuable insights, enabling the team re-strategize this lever throughout the contract life cycle.